The Universal Language of AMOR

AMOR Collection

Dear reader, in a world as diverse as ours, there’s something that connects us all: LOVE. That invisible force that manifests in infinite ways, from a gesture to a word, and reminds us that no matter how different we are, we all seek the same thing: to love and be loved.

Inspired by this universal truth, this year we delved into the languages of love to create our special Valentine’s capsule: AMOR 2025. More than a collection, it’s a celebration of the many ways we connect, of those invisible bridges we cross with every gesture, word, or detail.

Each of the five love languages comes to life in this campaign in a special way:

Words of Affirmation: We’ve designed chocolates with messages about LOVE, personalized to reflect what each person is attracting into their life. Because sometimes, a simple reminder can change everything.

Gifts: Our heart-shaped New Arrivals symbolize that special gesture that makes all the difference. Gifting one of these pieces is like giving a piece of yourself.

Quality Time: In our boutiques, personalized attention offers so much more than a shopping experience; it’s a space to connect, discover, and feel truly special.

Acts of Service: We know that small gestures matter, which is why we offer worldwide shipping and delivery in major cities, ensuring love reaches wherever it’s needed. 

Physical Touch: Jewelry holds a special power, the ability to always be close to us, like a constant, gentle touch. Each piece we design is meant to be a physical reminder of what LOVE means.

Within each piece, you’ll find the most universal symbol of love: the heart. Beyond its shape, this symbol carries a profound message. It represents unity, passion, and the diversity of ways we give ourselves to others.

When we designed AMOR 2025, we thought of you and of everyone who seeks ways to express their feelings. We drew inspiration from the relationships that shape our lives, the details that make us unique, and that spark that emerges when we understand each other beyond words.

This collection invites you to reflect on how you give and receive love. What language do you speak? Perhaps it’s time to discover it, or express it with a piece that becomes your bridge to connect with others.

With love,

Ana Sofía Tarbay